In 2019, our blog post “5 Student Housing Marketing Tips to Appeal to Parents” gained tremendous engagement. While still relevant, we acknowledge the evolving landscape as a new era of parents supporting their student renters. Originally focused on Generation X, we now recognize the importance of catering to Millennial parents, who bring different expectations and a wealth of experience with high-tech conveniences.
In this updated guide, we’ll delve into five additional strategies that resonate with both Generation X and Millennial parents and examples on how to implement, ensuring your student housing marketing remains relevant and future-proof.
- Immersive Experiences: As technology advances with innovations like Apple’s Vision Pros, immersive experiences become necessary. Elevate your video real estate tours with VR experiences, offering a lifelike preview of student apartments. This appeals to both tech-savvy Millennials and Generation X, showcasing innovation in property presentation.
-
- Example 1: Collaborate with VR companies, like uForis, to provide full 360-degree virtual tours, giving prospective parents a detailed view into the floor plans on offer and the differences between them
- Example 2: Implement drone footage in your video tours to provide an aerial view of the student housing complex and its proximity to campus.
- Smart and Secure Living: Emphasize smart home features for convenience and security. From thermostats to advanced security systems, these resonate with Millennial parents while providing peace of mind for Generation X.
-
- Example 1: Showcase smart locks and video doorbells within renderings, video tours, or actual apartment photography to give peace of mind that these features are available.
- Example 2: Integrate a smart thermostat that not only provides energy efficiency but also allows more control for the student or renter to manage on-site or remotely.
- Eco-Friendly and Sustainable Living: Showcase eco-friendly initiatives, highlighting sustainable building materials and energy-efficient appliances. This appeals to environmentally conscious Millennials and Generation X individuals appreciative of responsible living.
-
- Example 1: Introduce a recycling program within the student housing complex, emphasizing the community’s commitment to sustainability.
- Example 2: Utilize solar panels on the property, showcasing a commitment to renewable energy sources and lowering the environmental impact.
- Digital Convenience: Streamline digital processes by showcasing contactless services, online security measures, and community engagement apps. This addresses the expectations of Millennial parents who value convenience in their interactions.
-
- Example 1: Implement a mobile app for residents and parents, allowing them to easily pay rent, submit maintenance requests, and stay informed about community events.
- Example 2: Introduce a digital key system, enhancing security and providing a convenient way for residents and parents to manage access.
- Transparent Communication: Build trust with both generations through transparent communication. Encourage testimonials, reviews, and host parent-centric webinars. This fosters a sense of community involvement and strengthens connections with Millennial and Generation X parents alike.
-
- Example 1: Develop a dedicated section on your website featuring video testimonials from current students and their parents sharing positive experiences.
- Example 2: Host virtual webinars where parents can interact with property managers, addressing common concerns and providing valuable insights.
By focusing on these five key strategies, you not only meet the expectations of today’s diverse parent demographic but also present a comprehensive and modernized approach to student housing marketing. Recognizing the diversity of preferences and staying attuned to the latest trends ensures your student housing remains a top choice for the evolving demographic of today’s renters and their parents. Don’t forget to check out our other strategies to help appeal more to Generation X parents here.