The Carlton House, a luxury student housing community located in Lubbock, Texas, was developed by Treemont Partners, with consulting provided by Chambers Real Estate Advisors, and managed by University Partners.
The Carlton House disrupted the market upon its launch, generating significant attention due to its distinc tiveness, which translated into successful leasing. According to Philip, success in this industry comes from understanding the market and designing for the user experience, rather than simply constructing a building. The use of photorealistic renderings to showcase the details and uniqueness of the development further enhanced the experience for prospective renters.
As the project aimed to elevate the student living experience, the project team placed high importance on producing high-quality 3D visualizations. They believed that, in combination with user-centered design, detailed renderings were crucial for standing out in the market. These renderings were a valuable tool for the leasing team, allowing them to effectively convey the luxurious lifestyle offered by The Carlton House. The team invested significant effort in the rendering staging process, paying close attention to small, intentional decor choices to effectively communicate the brand
When announcing the opening of The Carlton House, Philip emphasized the importance of having detailed renderings and videos ready to showcase the development. He believes that the timing of these materials, along with their quality, greatly contributed to the success of leasing experiences, as it allowed prospective renters to envision themselves living in the community. Without the high-quality renderings and videos, Philip believes the leasing success would not have been as strong.
You can view the renderings on uForis’ website, as well as view The Carlton House’s direct website.
Treemont Partners is a full-service real estate firm committed to providing its investors a turn-key investment solution. Through its strategic relationships, Treemont Partners can source, develop, acquire, manage and dispose of Hospitality, Multi-Family or Commercial Office investments.
Chambers Real Estate Advisors are dynamic and driven professionals with participation in over $1.5 billion in assets/new development and an 18-year track record in the national student housing and conventional multi-family industry.
University Partners has more than 20 years of experience in acquiring, developing, and managing student housing communities, the core team at University Partners has a variety of skills to provide the best in service and sustainability.