It’s essential to leverage every tool at your disposal to attract potential tenants in today’s competitive market. High-quality renderings are a powerful way to showcase your property, and Instagram is the perfect platform to display these assets. According to our Designing for the Future: Insights & Trends from Developers & Students 2023 report, properties that effectively use social media experience significantly higher engagement and inquiries. Here’s how you can make the most of your rendering assets on Instagram during leasing, along with some compelling statistics from our report to show why it’s worth the investment.
1. Create Engaging Content with Renderings
Renderings offer a photorealistic preview of your property, making it easier for potential tenants to visualize living there. Use the Starter Package from our uForis Social Optimization Packages, which includes 2 perspectives and 1 rendered video clip. This is ideal for creating posts that highlight key areas of your property.
- Tip: Post a rendering of a beautifully staged living room to attract attention and spark engagement.
2. Use Video Clips to Increase Engagement
Video content tends to perform better on social media, garnering more engagement than static images. With the Essentials Package, you get 4 perspectives, 2 rendered video clips, and 1 cinemagraph media. Use these video clips to provide a virtual tour of the property.
- Statistic: According to our recent report, properties with video tours receive 40% more inquiries than those without.
3. Leverage Cinemagraphs for a Unique Touch
Cinemagraphs are a blend of photo and video, offering a subtle motion that can catch the viewer’s eye. The Pro Package includes 6 perspectives, 3 rendered video clips, and 2 cinemagraph media. Use these to create a visually stunning Instagram post that stands out in a crowded feed.
- Tip: Use a cinemagraph to showcase the movement of water in a pool or the flickering of a fireplace.
4. Optimize for Instagram Formats
Ensure your renderings and videos are optimized for Instagram’s formats. Our offerings are scaled to 1:1 or 9:16, based on the type of media, ensuring your content looks great on both the feed and Instagram Stories.
- Statistic: Industry trends report optimized formats receive 25% more engagement than those that aren’t properly formatted.
5. Highlight Key Features in Stories and Reels
Instagram Stories and Reels are perfect for short, impactful content. Use these features to highlight unique aspects of your property, such as amenities or nearby attractions.
- Statistic: Properties that actively use Instagram Stories and Reels see a 30% increase in reach and engagement.
Conclusion
Utilizing your rendering assets effectively on Instagram can significantly enhance your leasing efforts. By investing in our social optimization packages, you can create high-quality, engaging content that attracts potential tenants and drives inquiries. Start leveraging these tools today and see the difference in your leasing performance.
For more details on our social packages, reach out to us at www.uforis.com/contact.